SAN MATEO, CALIF., AUGUST 25, 2005
Epocrates Honors Clinician Panel to Serve as Synovate Healthcare's
Preferred Source for Online Physician Research
Synovate Survey Customers Gain Access to the Largest Panel of Healthcare Professionals in the U.S.
Leveraging the largest panel of healthcare professionals in the U.S., Synovate Healthcare, a leading healthcare market research firm, has made the Epocrates Honors Market Research Panel its preferred source for physician and allied healthcare professional online survey samples in the U.S. Through Epocrates Honors market research, Synovate Healthcare can tap into more than 375,000 opted-in physicians and other healthcare professionals; some of whom also employ Epocrates’ clinical reference software on mobile devices such as PDAs and smartphones. Representing physicians and healthcare professionals from a range of clinical areas, the Epocrates Honors panel allows Synovate Healthcare to better serve its customers seeking Web-based healthcare research in the U.S.
“With one in four U.S. physicians relying on our products, we have unmatched reach into the physician market, which allows surveys conducted through our network to offer a truly representative sample of physicians’ thoughts and insights,” said Kirk Loevner, president and chief executive officer of Epocrates. “Our panel includes physicians and other healthcare professionals from every discipline imaginable, enabling Synovate Healthcare to survey practitioners from diverse areas of the medical field.”
Epocrates Honors panel members can conveniently complete surveys online and receive an honorarium for their time. Physicians enjoy participating in Honors surveys because it keeps them current on industry-related issues and allows them to share their opinions and experiences. Physician-focused topics that Synovate has researched span the product lifecycle from market assessment to pre-launch positioning to post-launch tracking. With access to this dedicated panel, Synovate will be able to match target client lists and conduct even more targeted surveys.
“Regardless of whether our customers need large cross-specialty physician samples or narrowly defined clinical specialty samples, the process for accessing Epocrates Honors panel members is so quick and easy that it’s only a matter of minutes before we have our first respondents queuing up to participate,” said Laurie Lockwood Harris, Sr. V.P., Corporate Development, Synovate Healthcare. “We’ve found that the Epocrates Honors panel enables Synovate Healthcare to quickly and reliably “fuel” our U.S. online physician surveys so there’s rarely a need for us to turn anywhere else.
The Epocrates Honors panel is comprised of more than 121,000 physician panel members from 36 clinical specialties and more than 254,000 allied healthcare professionals from 26 specialty areas. The Epocrates Honors team offers several survey delivery options including Web-based surveys and Epocrates MobileResearch, where panel members are able to participate in surveys via their mobile devices. The Epocrates Honors panel will complement Synovate’s physician panels already present in Europe.
About Synovate Healthcare
Synovate Healthcare is the global specialist healthcare market research practice
of Synovate. Synovate is the market research arm of Aegis Group plc that generates
consumer insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research solutions.
Synovate Healthcare is developing physician panels in Asia, to provide clients
with a completely global online service. Synovate employs over 4,000 staff in
92 offices across 44 countries. More information on Synovate Healthcare can be
found at www.synovate.com/healthcare.
CONTACTS: Erica Sniad Morgenstern Epocrates Public Relations PHONE: (650) 227-6907 E-MAIL: pr@epocrates.com WEB: www.epocrates.com Nicole Martin/Jeff Speer FischerHealth PHONE: (310) 577-7870 E-MAIL: nmartin@fischerhealth.com E-MAIL: jspeer@fischerhealth.com WEB: www.fischerhealth.com Laurie Lockwood Harris Synovate Healthcare PHONE: (201) 529-5540 E-MAIL: Laurie.Harris@synovate.com WEB: www.synovate.com Claire Taylor Synovate Healthcare PHONE: +44-20-8246-6200 E-MAIL: Claire.taylor@synovate.com WEB: www.synovate.com