Epocrates: PDA medical software

1Background

A top ten pharmaceutical company, working with one of Epocrates' many full-service market research partners, was able to turn around a critical physician opinion study in only seven hours by leveraging Epocrates QuickRecruit.

 

2Action

At 8 a.m., the market research firm was asked to conduct this research as quickly as possible, with a ten-minute survey to at least 75 primary care physicians. By 10 a.m., Epocrates received the targeting criteria and the survey from the market research firm. By 1 p.m. our customer had programmed the survey, and invitations went out to potential physician participants in the Epocrates Honors panel. By 4 p.m., all 75 surveys were complete.

 

3Conclusion

By working with Epocrates QuickRecruit, our customer was able to meet his customer's challenging schedule by quickly, efficiently and cost-effectively executing this online survey.