Epocrates: PDA medical software

Overview

Clinical Benefit for Physicians

Epocrates clinical reference applications have proven to be trusted and dependable resources that help hundreds of thousands of clinicians more safely and effectively practice medicine. Epocrates applications are developed expressly for mobile devices — such as PDAs and smartphones — to provide physicians with instant access at the point of care to the clinical references, tools, and relevant news and information they need.

Many physicians rely on Epocrates applications in daily practice:

"My PDA is even more indispensable than my stethoscope with Epocrates." Marcos Rejtman, DO

"I have found that the use of Epocrates makes my daily practice more efficient and safer for patients. If I forget my stethoscope I'll borrow one — if I forget my PDA — I'm driving back home." Brooks Morelock, MD

"I feel like a part of me is missing when I don't have my PDA with Epocrates software at hand — it's my 'peripheral brain.'" Manuel A. Salinas, MD

Data show physicians find their mobile devices indispensable:

• In 2005, a study by Forrester Research showed that 57% of U.S. physicians regularly use a mobile device during a typical work week.
• Gartner Research projects that PDA adoption will reach 75% by 2007.
• Use of PDAs is even higher among the next generation of clinicians; according to Harris Interactive, nearly 80% of all 3^rd and 4^th year medical students use PDAs.
• A study conducted by the Healthcare Information and Management Systems Society (HIMSS) showed that 70% of current physician mobile users listed "drug reference" as the main reason for their decision to acquire a mobile device.

Value proposition for pharmaceutical brands

Epocrates has programs for pharmaceutical companies to deliver clinically relevant services to our subscribers.

As a result of Epocrates penetration into the healthcare PDA market — 1 in 4 U.S. physicians use our applications — we are able to offer a valuable channel for pharmaceutical companies to reach this market. Within the Epocrates network, pharmaceutical companies can sponsor clinical tools and send product-specific messages targeted by medical specialty. Pharmaceutical companies also can sponsor PhRMA-compliant subscriptions for practitioners to Epocrates applications on behalf of their brand. These programs have proven to provide benefit where it is needed most, at the point of care where they can significantly impact patient care.

Deliver your message to the most important audience in your market — ask the Epocrates Pharmaceutical Partnerships team to develop a program for your brand. Please contact us to learn more.