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Whitepaper: Getting personal with non-personal promotion


Getting “personal” with non-personal promotion: where do we stand?

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*Kantar Media, “Medical/Surgical Non-Journal Media June 2018” 
**Decision Resources Group, “Taking the Pulse: 2019 U.S. Physician Survey” and previous editions 
***Decision Resources Group, “Taking the Pulse: 2018 U.S. Physician Survey”