Explore the latest trends in the vaccine industry, with insights into vaccination rates, emerging therapeutic areas, market growth, and HCP information needs.

NPs and PAs are delivering patient care and making prescribing decisions at scale, yet they're still underacknowledged. This report delivers the data pharma marketers need to better engage with this workforce of 400,000+ that handles over a quarter of healthcare visits.

See how Publicis Health Media achieved a 20% engagement rate with priority physicians for a leading respiratory brand through strategic, multi-touch digital messaging on epocrates.

There was a 7x increase in the number of patients prescribed GLP-1s for weight loss— but according to epocrates experts, we’re far from reaching peak demand. Get insights on the pipeline, new indications, and what HCP search behavior reveals about prescribing intent.

As digital engagement matures, HCPs expect more targeted, meaningful interactions. This report outlines the shifts in those expectations and how pharma marketers can respond effectively.

Survey insights from 100+ pharma marketers on their top challenges, strategic goals, budget trends, and HCP engagement tactics. Created in partnership with Fierce Pharma.

Clinicians are flooded with AI tools, but they only use the ones they trust.

See how AI is being applied at the point of care and how pharma can align messaging with the new AI-enabled workflow.
 

With 400,000+ NPs and PAs providing over a quarter of healthcare visits, learn what differentiates their clinical focus from that of MDs and why personalized messaging resonates most.

Traditional volume-based strategies no longer cut it. Learn how personalization, channel credibility, and value-driven engagement are helping marketers reach HCPs in a saturated digital landscape.

Learn from leading U.S. GLP-1 experts how GLP-1 treatments are transforming patient outcomes and the complexities of prescribing, from drug shortages and insurance coverage to patient adherence.

Top pharma marketing experts unpack our latest industry survey findings, covering challenges, budget trends, and strategies for successful HCP engagement.