A Pharma Marketer's Guide to Privacy-First Advertising


The deprecation of third-party cookies is reshaping the digital landscape. While this change may seem like a hurdle because it forces a shift in digital strategies, it’s also an opportunity to forge stronger, more transparent connections with healthcare professionals (HCPs).

  • Learn why first-party data is crucial in the new privacy-first world.
  • Understand the core principles of transparency, value exchange, and relevance.
  • Explore effective strategies for placing ads in relevant, trusted environments.
  • Focus on creating valuable, trust-based engagements with HCPs.