REPORT
The Growing Influence of NPs and PAs
New Opportunities for Pharma Marketers to Drive Brand Growth
The roles of Nurse Practitioners (NPs) and Physician Assistants (PAs) are evolving due to rising care demands and physician shortages. With growing autonomy, expanding specialty care presence, and more than 400,000 strong in the workforce, they provide treatment for over a quarter of healthcare visits.
epocrates is here to help you explore how these practitioners are taking on expanded responsibilities to address critical care gaps and what it means for pharma marketers.
Key insights include:
How NP and PA roles are expanding—and what that means for pharma
What differentiates their clinical focus and content needs from MDs
Which therapeutic areas are seeing the highest NP/PA engagement
Why personalized, patient-centered messaging resonates most
Get the context you need to connect with these Advanced Practice Providers—and help them deliver the best outcomes for their patients.
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